5 Easy Steps to Maximize Your Promotions Investment

Craig Martin • October 30, 2024
Once you’ve made the decision to invest in promotional products for your business, there are a flurry of questions. How many? What’s your budget? What do you want to buy? 

A quick online search of products can be overwhelming. 


Following these 5 easy steps will help reduce confusion, get clarity and maximize your investment


1. Establish a budget

The best place to start is establishing a budget. This can be a set budget ($4,500) or a flexible budget ($3,000 to $5,000 range). When setting your budget, here are some questions to consider.


  • What is your cost per person?
  • How many items do you want to purchase? 
  • What price range – 1,000 items at $3 each or 100 items at $30 each? Or a mix?
  • What is your overall budget (including taxes, shipping, set up fees)?

2.Identify your audience

To help choose the best products, it’s important to know your audience. Are you giving items to staff, customers, community at events? Once we know your audience, we can narrow down product suggestions. 


3. Be clear on your goal

Buying promotional items is an investment. Like any investment, it’s key to have a goal.


  • Why are you purchasing the promotional items? 
  • What are you hoping to achieve? Is to thank existing customers/staff? Get your name out (company awareness)? 
  • Knowing your goal will help us narrow down product recommendations. 


4. Connect to a theme or event

To help with product choices, is there a theme or event this is tied to? Some examples with previous clients include: 

  • Milestone anniversary (gardening kits and seed packets were selected based on the theme of growing for the future).  
  • Client recognition (thank you, tradeshow, prize, event, etc.)
  • Staff retreat (wine glasses, playing cards and picnic blanket for an afternoon outdoors)
  • Staff recognition (coats, hats, shirts and water bottles)


5. Know your timeline 

This can make a big difference in costs. The longer the leadup time, the better we’re able to secure best pricing and shipping rates. For this reason, we recommend beginning the idea process 3-4 months before you need them. This also allows breathing room for shipping delays or manufacturing errors to be corrected. 

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